Is Stan Store really worth it?

Okay, let’s talk Stan Store. You’ve probably seen it pop up in bios all over TikTok and Instagram lately, and maybe you’ve wondered… is this actually worth it, or is it just another overhyped tool?

Whether you’re a UGC creator, a digital product seller, a coach, or just someone who’s trying to make money online without burning out, I’ve got some honest thoughts for you.

First things first, what even is Stan Store?

If you’ve ever tried to sell anything online — an eBook, a digital course, a Notion template, even coaching calls, you’ll know the tech setup alone can be a headache. Multiple platforms, awkward checkout processes, ugly links... the list goes on.

Stan Store is basically a digital storefront that lives in your bio. Think of it as Linktree’s smarter, business-savvy cousin. It doesn’t just link to things, it sells things, and it makes it ridiculously easy to do so.

Here’s what you can add to your Stan:

• Digital downloads (like templates, guides, etc.)

• Courses

• 1:1 calls

• Calendly bookings

• Affiliate links

• Email list opt-ins

… all from one place, without your audience needing to leave Instagram or TikTok.

That’s a big deal.

Is it just for coaches and online experts?

Nope. That’s one of the biggest misconceptions I see. While yes, a lot of coaches use Stan, it’s also perfect for:

• UGC creators selling pitch templates or media kits

• Creators offering editing services or audits

• Digital product sellers with eBooks, presets, or swipe files

• Freelancers offering consultations

• Small business owners testing digital products before committing to a full website

Basically, if you have anything to sell or share online, Stan Store gives you a clean, conversion-friendly space to do it.

Build a community and engage automatically (without lifting a finger)

One of the newer features that I think deserves more hype is Stan Store’s membership option. You can now create a paid membership where your audience gets exclusive access to your content, templates, or community. This is a brilliant way to build a consistent income stream and nurture a more engaged audience — especially if you’re trying to move away from one-off sales and into long-term relationships with your followers.

And the auto-DM feature? Total game changer. You can create a post or Story that says “Comment ‘START’ and I’ll DM you my freebie” — and Stan will automatically send the link or message for you. No more copy-pasting the same message 50 times, no more missing people in your DMs, and no need for extra chatbot software.

Why this can seriously save you money

Here’s the part people don’t always talk about. When you add up what you’d normally spend on a membership platform, a chatbot service like ManyChat, an email marketing tool, a link-in-bio builder, and a funnel builder, it gets expensive fast.

If you’re a creator who’s just getting started or even scaling up, this means you don’t have to subscribe to five different platforms just to run your business. It’s clean, simple, and everything actually works together, which is rare.

So… is it worth paying for?

Let’s be real. The idea of paying for another monthly subscription might make you roll your eyes, especially if you’re just starting out.

But here’s the thing, I personally look at tools in terms of ROI, not just cost. If a platform helps me make money, save time, and look professional, that’s a win.

The Pros and Cons of Using a Stan Store

Let’s break it down even more. Because while I love Stan, I know it’s not for everyone, and it’s always good to weigh your options.

✅ Pros

• All-in-one setup – Sell digital products, book calls, collect emails, and share affiliate links all in one place

• Mobile-optimised – Looks amazing in your Instagram or TikTok bio, and works seamlessly on phones (which is where 99% of your audience is)

• Zero tech stress – No need for a website, payment gateway, or email integration, it’s all built in

• Quick to launch – You can literally be up and running in a few hours

• Funnels and automation – Set up lead magnets, upsells, and email follow-ups without needing extra tools

• Great for beginners – No design skills or marketing background needed, but it still feels professional

• Saves time – You don’t need to constantly answer DMs or send people three different links anymore

❌ Cons

• It’s not free – There’s a monthly fee, and if you’re not actively promoting your offers or building a list, it might feel like a wasted cost

• Limited design control – It looks clean, but it’s not super customizable like a full website would be

• Better for digital than physical – If you mostly sell physical products, Stan isn’t built for that kind of inventory management

• You still need traffic – It’s a great tool, but it’s not magic, you still need to create content that drives people to click

How I use it (and why it made sense for me)

When I started offering resources for UGC creators, things like my editing course, my content tracker, and workshops, I didn’t want to deal with tech platforms that felt like they were built in 2009.

Stan Store let me get everything up and running in one weekend. No fancy branding, no coding, no crying over payment gateways.

And the best part? I saw sales coming in directly from my TikTok and Instagram bios. People clicked, browsed, and bought, all without needing to DM me or get sent somewhere weird. It just works.

Final thoughts: Should you get one?

If you’ve been sitting on a digital offer, or thinking “I really should be selling something,” Stan is one of the easiest places to start. You don’t need a massive audience, you don’t need to be a marketing expert, and you definitely don’t need to wait until things are “perfect.”

Whether you’re a UGC creator, a digital side hustler, or someone who’s tired of leaving money on the table, I think it’s worth exploring.

And if you want to give this a go, you can try it free for 14 days to see if it’s something that would benefit your business.

👉 Start your free trial of Stan Store here